Meridian
Client
Industry
Timeframe
Headquarters
Meridian is a platform designed to measure and enhance brand visibility across AI-powered search engines - including ChatGPT, Gemini, and others. As the company prepared for its public launch, they needed a clear and engaging way to explain their mission and product value. Our team partnered with Meridian to craft a complete launch campaign — from creative direction to final delivery. We developed a storyboard and explainer video showing how brands can understand and improve their AI presence. To support the video, we created animated assets, launch visuals, and marketing materials that brought a unified and dynamic visual identity to the campaign. As a result, Meridian’s launch achieved over 2 million views across LinkedIn and X (Twitter), significantly increasing awareness and engagement. Post-launch analytics also showed a measurable boost in onboarding calls and demo requests, as more companies began exploring how their brands appear within AI search results.
Process
The project began with a studio video production, where we developed the concept, script, and storyboard narrative. Our goal was to communicate Meridian’s vision clearly and authentically. Next came design and production. We crafted the storyboard visuals, animated key scenes, and designed promotional materials to support the upcoming launch. Every motion element was synchronized with music and timing to create a dynamic, modern rhythm that matched Meridian’s positioning as an AI-driven visibility platform. Finally, we moved to launch execution - managing social media rollout, content scheduling, and paid campaigns. The creative funnel was planned to drive engagement across LinkedIn and X (Twitter), leading users directly toward product demos and onboarding sessions. This process resulted in a cohesive campaign that not only reflected Meridian’s product mission but also maximized audience reach and conversion.
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