Marpipe
Client
Industry
Timeframe
Headquarters
Marpipe is a platform designed to enrich product catalog ads by combining feed data, creative automation and multivariate testing. As Marpipe sought to scale its presence and clarify its value proposition, the goal was to articulate how brands can regain control over their dynamic product ads (DPAs) and boost performance. Our collaboration focused on delivering a complete campaign: from clarifying messaging and visual identity to producing launch assets and defining the creative workflow that shows how Marpipe makes “every SKU look like your best ad creative”.
Process
The process started with a messaging workshop, where we mapped the pain points of catalog advertisers (poor creative quality, weak ROAS, scattered feeds) and positioned Marpipe as the solution. We developed a script and storyboard for an explainer video that illustrated how product feeds get turned into enriched creatives, powered by automation and data-driven testing. In the design & motion phase, key scenes showing feed ingestion, template libraries and ad deployment across channels were animated. Simultaneously, social assets, banner campaigns and templates for DPA creatives were created to reinforce consistency across touchpoints. Finally, in the launch phase, the campaign was rolled out via social media, email, and paid placements targeting e-commerce and performance marketing teams. Messaging was aligned with Marpipe’s live performance metrics and user testimonials to build credibility. The unified creative and launch strategy helped convert technical value into an accessible, action-oriented narrative - enabling Marpipe to communicate its promise of “turn your product feed into your brand’s best catalog ads”.
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